AMP Emails: Improving Engagement Without Increasing Bounces

Let face it, normal boring emails were nothing great. Just static text, some basic graphics, and a simple CTA button? Hmm. Is there a way for your email to act somewhat like a mini-website? That's just what AMP for email does. It turns emails into interactive, dynamic, and engaging contestants all within the inbox. 

But wait-consider, what about bounces? Wouldn't this increase the chance of rejection if we put dynamic content in? Not if you do it rightly

Now let's talk about how you can make the most of AMP compatibility for higher engagement but leave bounce rates low.

What Is AMP for Email? 

AMP (Accelerated Mobile Pages) for email technology is meant to enable the addition of interactive email elements-for example, a carousel, a form, and real-time content updates. Static emails would just send a user to an external page. Developers work to take users' attention without any tab changes. 

Key Benefits

• Dynamic content delivery: Update content inside the email in real time. 

• Better user engagement: Make emails more interactive: forms, polls, and product browsing. 

• Improved conversion rates: Lesser friction on the user's part toward completing actions in their inbox.

Avoid Bouncing by Increased AMP Emails

Simply put, adding AMP compatibility does not ensure that emails will be bounced or flagged. Here's how to do it right:

1. Use Fallback HTML.

Not all email clients support AMP (looking at you, Outlook). Always include a static HTML version as a fallback.

2. Optimize Image Sizes

Minimize image bounces. Keep images optimized for quick loading, avoiding oversized attachments that may trigger spam filters.

3. Authenticate Your Emails

Set your domain fully for SPF, DKIM, and DMARC to prevent your mails from being erroneously dumped inside spam folders.

4. Stick with the Supported Email Clients: 

Gmail, Yahoo Mail, and then some, have given Gmail AMP examples to support AMP for email. Concentrate on these platforms.

Now in action: E-commerce Emails using AMP.

Say you’re running an online store launching a product recommendations email. With AMP in email, users can 

• Browse product carousels in the body of an email.

• Choose a size and color right inside their inbox.

• Fill out a pre-order form in the body of an email.

This guarantees high engagement while allowing less chance for users to abandon the email and take action.

Key Takeaways

• AMP for email turns whatsoever into a static email.

• Dynamic content delivery provides users with up-to-date information.

• Less bricking for images, for example, optimization of content, makes the contrivance better for deliverability

• Full compatibility for AMP is available in Gmail, Yahoo Mail, and selected Outlook versions.

• Interactive elements within emails like forms and carousels increase conversions without the need for extra clicks.

Conclusion 

AMP emails have entered and changed the game in email marketing that creates interactive and engaging and dynamic messages. AMP for email sets a stage for users to engage more, which helps decrease friction and allow for more conversions - and there will be less chance of bounced emails. Just conduct it well by optimizing images, authenticating emails, and giving HTML fallback versions. 

If you are inclined toward taking email marketing to the next stage, now is the time you consider AMP compatibility and start working on interactive email elements. The future of email is here are you?

This guarantees high engagement while allowing less chance for users to abandon the email and take action.

FAQs

What happens if the email client of the user is not AMP compatible?

The HTML fallback will trigger to guarantee a seamless experience.

Can all ESPs have AMP emails?

Not all ESPs would honor AMP compatibility, so be sure to check with your provider before commencing on its implementation.

Do you increase spam risks when adding AMP elements?

Not unless you go for proper email authentications and other best practices to mitigate image bounces.

Did you have a way to track engagements in AMP emails? 

Yes ,The majority of ESPs track interactive email elements for you to evaluate engagement rates.

Is there anything negative about AMP emails?

The main challenge is AMP compatibility not all email clients support it. But fallback HTML makes sure your message still gets across to your audience, whatever the mode.