Best Email Marketing Strategies for E-commerce Businesses in India
Mar 26, 2025
One of the best strategies for Indian e-commerce companies to engage with consumers, increase revenue, and foster brand loyalty is still email marketing. But with inboxes being overloaded every day, making an impression calls for clever e-commerce email marketing techniques specific to the Indian market.
In this blog, we will find out the industry's best practice to prepare email campaigns with high converting India, and ensure that your messages were opened, clicked and action was taken on it. Whether you are a start -up or an established brand, these strategies will help you maximize engagement and revenue.
1. Personalization: The Key to E-commerce Email Marketing Success
Gone are the days of generic "Dear Customer" emails. Indian consumers expect personalized experiences. Here’s how to make your ecommerce email marketing more engaging:
Use the recipient’s name in subject lines and greetings.
Recommend products based on browsing/purchase history.
Segment your audience (new vs. returning customers, location-based offers).
Example:
"Hey Rohan, your favorite sneakers are back in stock! Grab them before they sell out!"
This level of personalization boosts open rates and conversions - an essential industry best practice for India email campaigns.
2. Optimize Send Times for India Email Campaigns
Timing is everything in e-commerce email marketing. Indian users check emails at different times than Western audiences.
Best Times to Send Emails in India:
Morning (9 AM - 11 AM) – When people check emails at work.
Evening (7 PM - 9 PM) – After-work browsing.
Avoid Sundays (low engagement unless it’s a flash sale).
A/B test different timings to find what works best for your audience—a proven industry best practice.
3. Craft Click-Worthy Subject Lines
Your subject line decides whether your email gets opened or ignored. For India email campaigns, follow these tips:
Create urgency: "Last Chance! 50% Off Ends Tonight!"
Use curiosity: "Your Exclusive Deal is Inside!"
Include emojis (sparingly): "🎉 Diwali Sale is Live! Shop Now!"
Avoid spammy phrases like "Buy Now" or "Discount" alone—this hurts deliverability.
4. Leverage Automation for Scalable Ecommerce Email Marketing
Manual email blasts are inefficient. Automation ensures timely, relevant emails without extra effort.
Must-Have Automated Emails for Indian E-commerce:
Welcome Series – Introduce your brand to new subscribers.
Abandoned Cart Reminders – "Complete your purchase & get 10% off!"
Post-Purchase Follow-ups – Request reviews or suggest related products.
Automation is a core industry best practice that saves time while boosting sales.
5. Mobile-First Design for India Email Campaigns
Over 75% of Indians check emails on mobile. If your emails aren’t optimized, you’re losing sales.
Mobile Optimization Tips:
Use single-column layouts.
Keep CTAs large & tappable.
Compress images for fast loading.
A seamless mobile experience is non-negotiable in e-commerce email marketing.
6. Use Localized Content for Better Engagement
India is diverse—what works in Delhi may not work in Chennai. Tailor your India email campaigns to regional preferences.
Festival-based promotions (Diwali, Holi, Eid).
Language localization (Hindi, Tamil, Telugu for regional audiences).
City-specific offers (e.g., "Free delivery in Bangalore today!").
Localization is a powerful industry best practice for higher conversions.
7. Test, Analyze & Improve Continuously
Even the best ecommerce email marketing strategies need refining.
What to A/B Test:
Subject lines (Emoji vs. no emoji).
Send times (Morning vs. evening).
CTA buttons ("Shop Now" vs. "Grab the Deal").
Track open rates, click-through rates (CTR), and conversions to optimize performance.
Conclusion
To succeed in e-commerce email marketing in India:
Personalize emails for higher engagement.
Send at optimal times for maximum openings.
Use compelling subject lines.
Automate workflows for efficiency.
Optimize for mobile users.
Localize content for better relevance.
Continuously test & improve.
By following these industry best practices, your India email campaigns will drive more sales and customer loyalty.
FAQs
What’s the best email marketing tool for e-commerce in India?
Tools like Klaviyo, Mailchimp, and Brevo (Sendinblue) are great for e-commerce email marketing due to automation and segmentation features.
How often should I send marketing emails?
2-3 times per week is ideal. Too many emails lead to unsubscribes; too few reduce visibility.
Do Indians prefer Hindi or English emails?
Depends on your audience. Urban users prefer English, while regional audiences engage more with Hindi or local languages.
How can I reduce email spam complaints?
Three important industry best practices are to deliver just relevant content, avoid misleading subject lines, and offer clear unsubscribe options.
What’s a good open rate for India email campaigns?
A 20-30% open rate is solid for Indian e-commerce. Below 15% means you need better targeting or subject lines.