Best Email Marketing Strategies for Hospitality Businesses in Brazil

A visitor arrives in the city of Rio de Janeiro, searching for accommodation that offers the idyllic hotel, right on the shoreline. They signed up for your newsletters, but what they get is not an unbeatable offer through an email made for a specific audience-it just gets none.

Or, worse, a generic "Dear Valued Customer, Book Now" email. Yeah, that email is heading towards the spam folder quicker than a samba beat at Carnaval!

Thus, hospitality email marketing in Brazil is not just about sending emails; it's about irresistible and engaging content value-added enough that the travelers can't help but click, book, and rave about your business. So, let's dive right into industry best practices and make your Brazil email campaigns shine!

Personalization

Would you rather receive a message that says:

• “Hey [First Name], we have a special beachfront suite waiting for you!”

• OR “Dear Guest, book a room now”?

Obviously, the first one wins. People love personalization. It makes them feel special. According to a study, personalized emails have 29% higher open rates.

Example:

By addressing clients by name and giving recommendations based on past visits, Fernando de Noronha's Pousada Maravilha increased bookings by 35%.

Pro Tip: To automate and customize Brazil email messages, use hospitality email marketing software like Mailchimp, HubSpot, or ActiveCampaign.

Timing Is Everything

Sending a promotional email on an NYE package…in March? That’s akin to serving cold coffee in a luxurious resort-it essentially doesn't work.

Some timing strategies to consider:

• Pre-sale hype: Promote Christmas and Carnival offerings 3 to 6 months in advance.

• Last-minute deals: Brazilians are known for spontaneous travel plans, so create urgency with "Only 3 rooms left!" within your copy.

• Post-trip engagement: Send out a "We Miss You" email along with discounts for a future visit.

Industry Best Practices: Statista states that Tuesdays and Thursdays, especially in the mornings, have the highest email open rates in Brazil. Don't squander these precious slots!

Make It Mobile-Friendly

Did you know 68% of Brazilians check emails on their phones? If your email isn’t mobile-friendly, it’s about as useful as a broken surfboard in Florianópolis.

How to optimize:

• Use short and punchy subject lines

• Ensure a single-column layout

• Add large CTA buttons (because no one enjoys zooming in to click “Book Now”)

Example:

Hotel Fasano redesigned its email templates for mobile and saw a 40% increase in direct bookings.

Subject Lines: The Art of the Click

A subject line can make or break your campaign. If your subject line says, “Book Now”, expect it to disappear into the email abyss.

• “Escape to Paradise: Exclusive 20% Off Just for You!”

• “The Beach is Calling! Ready for a Getaway?”

• “Olá [First Name], Your Dream Vacation Awaits!”

Industry Best Practices: The best hospitality email marketing subject lines create urgency, curiosity, or exclusivity. Keep it under 50 characters for maximum impact.

Automation: Work Smarter, Not Harder

Manually sending emails? That’s like manually carrying suitcases at an airport—it’s exhausting and outdated. Brazil email campaigns need automation.

Must-have automated emails:

✅ Welcome Emails (“Bem-vindo! Here’s 10% off your first stay!”)

✅ Abandoned Cart Emails (“Your luxury suite is still available—grab it before it’s gone!”)

✅ Birthday Emails (“Happy Birthday! Celebrate with a free spa session”)

Hotels using automation see a 320% higher revenue per email—yes, you read that right!

User-Generated Content: The Trust Factor

Travelers trust other travelers more than ads. Include guest testimonials, photos, or social media shoutouts in your emails.

Example:

Copacabana Palace includes real Instagram posts from guests in their hospitality email marketing, leading to a 22% increase in bookings.

Pro Tip: Encourage guests to share photos using a branded hashtag and feature them in your Brazil email campaigns.

Conclusion

Hospitality businesses in Brazil are waking up to the power of email marketing. It’s not just about sending messages it’s about engagement, automation, personalization, and TIMING.

Will you be the hotel that floods inboxes with generic “BOOK NOW” emails? Or the one that crafts hospitality email marketing campaigns that Brazilian travelers can’t resist?

The choice is yours.

FAQ

How often should I send emails?

Stick to 1-2 emails per week. Too many, and you’re annoying; too few, and you’re forgotten.

What’s the best tool for Brazil email campaigns?

Top picks: Mailchimp, Brevo, and RD Station (a Brazilian favorite).

How can I avoid emails going to spam?

Use verified domains, avoid spammy words like ‘FREE!!!’, and personalize content.

Is email marketing still effective?

Absolutely! It's among the most economical tactics, with a return on investment of $42 for every $1 invested.

What is the most common email marketing error made by hotels?

Being too generic. Industry best practices show that personalization and segmentation are key to success!