Best Email Marketing Strategies for SaaS Businesses in Australia

Apr 1, 2025

If you're running a SaaS business in Australia, you're probably juggling customer acquisition, retention, and let’s be honest figuring out how to keep churn rates from skyrocketing. Enter SaaS email marketing your secret weapon to engage, convert, and retain customers without blowing your budget.

But here’s the catch: sending emails isn’t enough. You need strategic, well-crafted Australia email campaigns that actually get opened, read, and acted upon. And no, “Hey [First Name], check out our new features” won’t cut it anymore.

The Welcome Email: More Than just a ‘Hello’

Making an initial impression is something you can never do again. An amazing welcome email should be sent to anybody who registers up for your SaaS product.

✅ Customized Emails: Use their name but also acknowledge WHY they signed up.

✅ Quick Wins: Guide them to take the first valuable action.

✅ Clear CTA: Want them to book a demo? Show them how. Want them to use a feature? Link it up!

Example: Canva (yes, the Aussie design giant) welcomes new users with a friendly email featuring a quick tutorial and an invite to explore their easy-to-use templates.

Segmentation

Let’s be real, sending a single email to your entire database is the marketing equivalent of throwing spaghetti at a wall and hoping something sticks. SaaS email marketing thrives on segmentation.

By User Behavior – New users vs. power users vs. inactive users

By Subscription Tier – Free trial users vs. paid subscribers
By Engagement – Openers vs. non-openers vs. clickers

Industry Best Practices: HubSpot's income increased by 760% as a result of segmented and targeted email campaigns in Australia. I don't know of anything more persuasive than that!

Power of Re-Engagement

Users ghosting your product? It happens. But a well-timed email can bring them back. Re-engagement emails remind inactive users why they signed up in the first place.

Offer an Exclusive Discount – 20% off for the next 48 hours

Highlight New Features – “We’ve improved just for you!”

Use Humor – “We miss you more than a developer misses semicolons.”

Example: Xero, Australia’s accounting SaaS, sends charming “We haven’t seen you in a while” emails, showcasing new tools and improvements.

Drip Campaigns

Think of SaaS email marketing like dating. You don’t propose on the first date (unless you’re feeling lucky). Instead, you nurture the relationship over time—just like a well-crafted drip campaign.

How to Structure a Winning Drip Campaign

Day 1: Welcome email (see tip #1)

Day 3: Feature introduction—show value

Day 7: Case study of someone benefiting from your SaaS

Day 14: Social proof—testimonials, reviews, success stories

Industry Best Practices Alert: Companies using Australia email campaigns with automation see 80% higher open rates than one-off promotional emails.

Subject Lines

Your email is fighting for attention in a crowded inbox. A boring subject line = straight to spam or ignored.

High-Performing Subject Line Formulas

✅ Curiosity: “We analyzed 1,000 SaaS emails—Here’s what worked”

✅ FOMO: “Only 24 hours left: Get 30% off your upgrade”

✅ Value-Oriented: “5 hacks to double your productivity with [Your SaaS]”

Example: Atlassian, Australia’s tech giant, nails it with “Stop wasting time. Start collaborating better.”

Conclusion:

When done right, SaaS email marketing is an absolute game-changer for Australian businesses. Whether you’re sending Australia email campaigns for onboarding, upselling, or re-engagement, using industry best practices is the key to higher conversions and better customer relationships.

Email marketing for SaaS isn't a one-size-fits-all situation. Continue testing, making adjustments, and monitoring the outcomes since what works today might not work tomorrow.

Apply industry best practices, refine your Australia email campaigns, and stay ahead of the curve. Growth comes to those who adapt and execute effectively.

The question isn’t whether you should use email marketing, but rather—are you doing it effectively?