Interactive Emails Strategies for Italy Businesses Using Freshworks and Brevo
Apr 10, 2025
If you're running a business in Italy, you already know how tough it is to stand out in the inbox. With digital competition at an all-time high, sending basic newsletters just isn’t cutting it anymore.
Enter: Interactive emails.
Pair that with Freshworks email integration, smart Brevo automation, clean lists through catch-all email verification, and sharp email A/B testing - and you’ve got yourself a recipe for success in Italian digital marketing.
Let’s explore how these tools and strategies can give your business the edge it deserves.
What Are Interactive Emails (And Why They Work)?
Interactive emails are more than just good-looking messages. They let users interact without leaving their inboxes.
Examples of interactive email features:
Clickable polls and surveys
Product carousels
Countdown timers
In-email appointment bookings
Scratch cards or spin-to-win deals
Why does it matter for Italy-based businesses?
Italians love personalized, experience-driven communication.
Interactive emails boost engagement rates by up to 3x.
They work brilliantly for B2B and B2C, especially in sectors like fashion, tourism, and finance.
Pro Tip:
Start simple - add one engaging feature like a poll or dynamic CTA, and build from there.
Clean Up Your Lists with Catch-All Email Verification
Let’s be honest - sending emails to bad addresses is like shouting into the void.
That’s where catch-all email verification steps in.
Why it's crucial:
Italian domains often use catch-all settings (especially business addresses).
Unverified emails = higher bounce rates = lower sender reputation.
What to do:
Use tools like NeverBounce, ZeroBounce, or Hunter.io.
Verify your email list before uploading to Brevo or Freshworks.
Schedule verification every 3–6 months.
Real-world impact: A Rome-based SaaS company reduced bounces by 60% just by using catch-all email verification.
How to Maximize Freshworks Email Integration
Freshworks email integration is perfect for syncing your CRM and marketing channels.
Key benefits:
Sync contact data from Freshdesk, Freshsales, or Freshmarketer.
Create targeted workflows based on user behavior or ticket history.
Add personalized dynamic content like support status or previous interactions.
Example workflow:
Customer raises a support issue → Email with helpful articles
Issue resolved → Feedback form with rating stars in the email
Low rating → Escalation email with contact form built in
Visual Suggestion: Show a workflow diagram of Freshworks email integration triggering an interactive follow-up email.
Brevo Automation: Smart Campaigns Without the Stress
Brevo automation (formerly Sendinblue) gives you affordable, powerful tools for smart email marketing.
Best uses for Brevo automation:
Abandoned cart emails (include product previews and CTA)
Birthday or anniversary emails (add a digital scratch coupon)
Post-purchase upsells with interactive product sliders
Appointment reminders with calendar integrations
Brevo’s visual workflow builder makes all this super intuitive.
Visual Suggestion: Screenshot of Bravo's automation dashboard with a product recommendation flow.
Email A/B Testing: Find What Actually Works
If you're guessing what subject line or CTA works best, stop right there. You need email A/B testing.
With Freshworks and Brevo, you can test:
Subject lines (e.g. "Limited Time Offer" vs. "Surprise Inside 🎁")
CTA buttons (red vs. green, "Buy Now" vs. "Learn More")
Email layouts and interactive elements
Why it’s powerful:
You get data, not just guesses.
Helps improve open rates and click-through rates over time.
Especially important in B2B email marketing where ROI matters.
Tip: Always test one variable at a time for clear results.
Your Action Plan
Let’s recap what you can do right now to boost your email campaigns in Italy:
Start small: Add a poll, quiz, or countdown timer to your next email.
Verify your list: Run catch-all email verification.
Connect Freshworks: Use email integration to sync customer data.
Automate with Brevo: Build a welcome or post-purchase flow.
A/B test: Try two subject lines in your next campaign.
You don’t need a massive budget - just the right mix of tools and a little strategy.
Conclusion
Italian businesses that embrace interactive emails, Freshworks email integration, Brevo automation, and sharp email A/B testing will dominate inboxes - ethically and effectively.
And remember, no campaign works without catch-all email verification to clean your list and keep your sender score solid.
Ready to make your next email impossible to ignore? Let’s make it happen.
FAQs
What are interactive emails and how do they help?
Interactive emails include clickable content like polls, forms, and quizzes. They drive higher engagement than standard emails.
How does catch-all email verification work?
It checks if an email domain accepts all emails - even invalid ones. Verification tools help remove risky addresses.
Is Freshworks email integration hard to set up?
Nope! It’s plug-and-play for most platforms like Freshdesk and Freshsales. You'll be syncing data in minutes.
What can I automate using Brevo automation?
You can automate welcome sequences, event reminders, re-engagement emails, and more - perfect for Italian businesses of any size.
What’s the benefit of email A/B testing?
It shows what really works with your audience - helping you optimize open rates, clicks, and conversions.