How E-commerce Companies in Canada Can Improve Email Engagement

Mar 27, 2025

Canadian e-commerce brands are finding email marketing increasingly difficult. With full inboxes, getting customers to pay attention and engage with emails may be harder than ever. The secret is to nail e-commerce audience targeting and develop successful Canada email strategies that generate high open rates that lead to conversions.

Spark curiosity with subject lines, use automation to keep customers engaged. When everything lines up just right, email marketing can really power up into a great sales engine.

Know Thy Audience: The Golden Rule of E-Commerce Audience Targeting

Ever received an email so irrelevant you wondered if the sender even knew your name? Yeah, we’ve all been there.

Example: A Toronto-based winter apparel brand keeps blasting emails about parkas in July. Meanwhile, their competitor uses past purchase data to recommend lightweight jackets for summer hikes—boom, high open rates.

Pro Tip:

Segment your list (new buyers, loyal customers, cart abandoners).

Use dynamic content to personalize offers.

As marketing guru Seth Godin once said, "Don’t find customers for your products, find products for your customers."

Apply e-commerce audience targeting right, and your emails won’t just be seen—they’ll be anticipated.

Emailing at the Appropriate Time

A key factor in high open rates is timing. As we know audiences don't always check their emails, so it's very important to plan ahead.

Best Practices:

Tuesday and Thursday are the best days.
The best hours are either 7 PM to 9 PM or 10 AM to 12 PM.

Optimal engagement is ensured by A/B testing various send times according to distinct client behaviors.

Engaging and Conversational Content

Corporate-sounding, robotic emails don't work. Effective Canada email strategies emphasize making emails sound personal and engaging.

✅ Example: "We are giving a 20% discount on all winter items" sounds terrible. A much better idea would be: "Cold outside? Stay warm with 20% off your favorites! ❄️"

Conversational language makes e-commerce audience targeting more effective, enhancing responses and conversions.

Action-Driving CTAs

A poor call-to-action (CTA) results in missed opportunities. Effective CTAs must be urgent, compelling, and action oriented.

Improved CTAs:

"Snag Your Deal Before It's Gone"
"I Need This – Take Me There"
"Get My 20% Off Now"

An essential part of email marketing, effective CTAs increase conversions and complement strong open rates.

Attention-Grabbing Subject Lines

Subject lines have the power to make or break an email campaign. In order to get high open rates, they need to be interesting, catchy, and relevant.

Winning Examples:

"Oops! We goof—here's something special"
"Guess what? You forgot something."
"Hurry! Your deal is slipping away"

Avoid:

"Big Sale – Click Now" (Too generic.)
"Newsletter #45" (Dull and vague.)

Powerful subject lines are an integral component of Canadian email strategies. With e-commerce audience targeting, companies can tailor subject lines directly to their target audience and enjoy high open rates and interaction.

Conclusion

Sending more emails isn't the key to success in email marketing; sending more intelligent emails is. High open rates and sustained consumer engagement are achieved by combining effective e-commerce audience targeting with Canada email strategies.

Email campaigns must be personalized, timed strategically, have catchy subject lines, and have powerful calls to action (CTAs) if they are to be opened and acted upon.

Results are better for brands that regularly assess and improve their strategy. A successful approach is always to optimize for high open rates and audience relevance, regardless of the size of the business or e-commerce platform.

Although the digital market is competitive, Canadian e-commerce companies may use emails as a potent tool for client loyalty and growth if they use the appropriate tactics.

FAQ

How frequently should emails be sent?

Sending emails weekly is best, but 3-4 times a week might work if they provide value. Don't overwhelm subscribers in order to keep them engaged.

How can spam filters be avoided?

Always use a confirmed domain, don't overuse capitals or spammy terms, and make sure the recipients are opted-in before sending emails.

Why is there such a high unsubscribe rate?

Unwanted, high-frequency emails drive individuals away. Targeting the e-commerce audience ensures that the content is matched to customer interest, lowering unsubscribes.