How Healthcare Companies in United Kingdom Can Improve Email Engagement

Mar 31, 2025

In the United Kingdom, email strategies for healthcare companies often fall flat. Why? Because inboxes are flooded, and let’s be honest nobody gets excited about another “important update” email. Healthcare audience targeting is not just about sending an email it’s about sending the right email to the right person at the right time.

So, how do healthcare companies improve engagement and achieve high open rates? Let’s prescribe the perfect treatment.

Why Are Emails Being Disregarded?

It isn't the email that is the problem, it is the lack of personalization. Stop sending the same message to everyone. That would be the same as giving the same treatment to knee pain and a cold.

Real-Life Example: The NHS tested targeted emails for flu vaccination reminders. Generic emails had low engagement, but when they personalized messages by mentioning the recipient’s age and health risk, open rates skyrocketed.

Solution: Healthcare Audience Targeting

Instead of mass emails, segment your list. Group patients by age, medical history, or even email behavior. United Kingdom email strategies that focus on precise healthcare audience targeting see far better results.

Subject Line- Make It Irresistible

Your subject line is like a handshake—it sets the tone. Boring subject lines = ignored emails.

The 3-Second Rule

You have three seconds to grab attention. Use:

Personalization (e.g., “John, Your Health Check Results Are In”)

Urgency (e.g., “Last Chance to Book Your Free Health Check”)

Curiosity (e.g., “What Your Doctor Wants You to Know”)

Pro Tip: A UK-based healthcare startup increased high open rates by 28% just by adding the recipient’s first name in subject lines. Try it!

Keep It Short, Sweet & Mobile-Friendly

Most people check emails on their phones. If your email is a long-winded medical journal, expect mass deletions.

Prescription for High Open Rates:

✔️ Short paragraphs (2-3 sentences max)

✔️ Bullet points instead of chunky text

✔️ A prominent call-to-action (CTA) at the conclusion

For instance, use the phrase "Book your appointment in 1 click!" rather than "We are pleased to announce the launch of our new online appointment booking system."

Timing is Everything

Sending emails at the wrong time is like offering coffee at midnight. The best United Kingdom email strategies rely on timing data.

When to Send Emails?

Tuesdays & Thursdays (best open rates)

7-9 AM (morning check-in) or 7-9 PM (after work wind-down)

Case Study: A London-based private clinic switched from sending emails at noon to 8 AM and saw a 34% boost in high open rates.

Don't be a robot; be human.

Talking to a machine is something that no one wants to experience. Write in a conversational style, similar to how a physician might comfort a patient.

DO:

✅ “Hey Sarah, we noticed you missed your flu shot. Stay protected book now.”

DON’T:

❌ “Dear Valued Patient, your annual vaccination reminder is due.” (Yawn.)

Test, Track, and Tweak for Perfection

United Kingdom email strategies aren’t “set and forget.” Always analyze what’s working.

What to Monitor?

📊 Open rates: Are people even clicking?

📊 Click-through rates: Are they taking action?

📊 Unsubscribe rates: Are you annoying them?

Use A/B testing to tweak subject lines, email length, and sending times. The more data, the better your healthcare audience targeting.

Conclusion

Healthcare emails don’t have to feel like medical reports dry and ignored. Companies can take email marketing to the next level with United Kingdom email strategies, combined with strong targeting in healthcare audiences, that have the potential to make email marketing a powerful patient engagement tool.

It all comes down to sending the right message to the right person at the right time. Personalization, engaging subject lines, and good timing are the foundation of high open rates.

Think of your emails as digital conversations rather than formal notices. The more engaging and relevant they are, the better the response. A/B testing and tracking key metrics ensure continuous improvement.

FAQ

What does healthcare audience targeting mean?

Healthcare audience targeting refers to segmenting your email list based on patient needs, demographics and behaviors in order to craft and deliver relevant messaging

What are the best United Kingdom email strategies for healthcare?

The best United Kingdom email strategies include personalization, compelling subject lines, mobile optimization, and sending emails at peak times.

How do I achieve high open rates in healthcare emails?

Use personalized subject lines, send at optimal times, keep messages concise, and always A/B test to achieve high open rates.

Can humor work in healthcare emails?

There is nothing wrong with a friendly, light-hearted tone, which can make emails feel more human and engaging throughout healthcare email marketing campaigns.