How Hospitality Companies in United States Can Improve Email Engagement

Just assume that you spent hours crafting an email campaign for a hotel or restaurant, and with joy of relief you hit send, and only to see no interactions.

Your hospitality audience targeting was spot on, but the open rates are another story. The reality check? Hospitality businesses in the United States frequently fall short when it comes to email success. Fear not, though some minor adjustments can turn those emails into fully booked stays and sold-out events.

Subject Lines

Take subject lines as the welcome mat of your email. If it's boring, no one’s stepping in! Studies show that United States email strategies focusing on personalized subject lines get 50% higher open rates. Try these tweaks:

✅ Personalization: “Hey Sarah, Your Next Vacation is on Us!”

✅ Urgency: “Last Chance! Exclusive Room Rates Disappear at Midnight”

✅ Curiosity: “The Secret Menu at [Your Restaurant Name]—Want In?”

A hospitality company in New York tested this and saw their open rates jump from 12% to 35%! Simple but effective.

Avoid Spam

Your hospitality audience targeting can be on point, but if your email lands in spam, it’s game over. The key? Avoid spam trigger words like “FREE!!!” and “URGENT.” Instead, focus on authentic messaging.

✅ Test Your Emails: Use tools like Mail Tester to see if your email triggers spam filters.

✅ Engage Consistently: If you email once in a blue moon, ISPs think you’re a spammer. Stick to a schedule.

✅ Ask for Replies: “Tell us your dream destination, and we’ll help you get there!”—this keeps engagement high and inbox placement healthy.

Timing is Everything

United States email strategies vary across time zones, but one thing is certain: timing affects engagement. Studies show that hospitality emails sent on Tuesday and Thursday mornings get the highest open rates. But don’t just guess—test!

✅ A/B Testing: Send the same email at different times and analyze what works best.

✅ Time Zone Adjustments: A California hotel sending emails at 9 AM PST might be too late for an East Coast audience.

Pro tip: A luxury resort in Miami saw a 40% increase in bookings just by shifting email sends to 10 AM local time.

Make It Personal (Because No One Likes Robotic Emails)

Hospitality audience targeting isn’t just about demographics—it’s about personalization. A generic “Dear Valued Guest” won’t cut it. Instead:

✅ Use Names: “Hey Alex, we saved you a poolside cabana!”

✅ Leverage Past Behavior: “You loved our New York hotel—why not try our Vegas property?”

✅ Dynamic Content: Show different deals based on location and interests.

Example: A San Francisco boutique hotel sent personalized birthday discounts to past guests. Result? A 25% jump in reservations.

The CTA Game Make Clicking Inevitable

A well-placed Call-to-Action (CTA) can be the difference between an engaged guest and an abandoned email. But “Click Here” is outdated. Instead, try:

✅ FOMO: “Rooms Are Filling Fast—Reserve Yours Now!”

✅ Exclusivity: “VIP Access: Book Now Before Prices Rise”

✅ Visual Appeal: Make CTAs bold, colorful, and impossible to miss.

A well-known Las Vegas casino changed their CTA from “Book Now” to “Secure Your VIP Experience”—their click-through rate doubled!

Mobile-First 

With over 60% of emails opened on mobile, if your email isn’t mobile-friendly, you’re losing guests. Make sure:

✅ Text is Readable (no one likes squinting)

✅ Images Load Fast (big files = slow emails = lost customers)

✅ Buttons Are Thumb-Friendly (easy tapping = more bookings)

A Chicago-based hospitality chain optimized emails for mobile and saw a 3X increase in engagement.

Conclusion

The secret sauce? Perfect hospitality audience targeting, smart United States email strategies, and a relentless focus on high open rates. 

With small tweaks, better subject lines, engaging CTAs, and perfect timing you can turn your email list into your biggest revenue driver.

Now the real question: Are you ready to ditch email struggles and start seeing results?

FAQ

How often should hospitality companies send emails?

Ideally, once or twice a week. Too few, and you’re forgotten; too many, and you’re annoying.

What’s the best way to increase high open rates?

Focus on engaging subject lines, perfect timing, and avoiding spam triggers.

Why is hospitality audience targeting important?

Because sending a winter ski resort promo to someone in Miami is just bad marketing!

What’s the biggest email mistake hospitality brands make?

Being too generic. Personalization is the key to better engagement.

Are automated emails effective for hospitality companies?

Absolutely! Automated welcome emails, booking confirmations, and loyalty rewards keep customers engaged effortlessly.