How to Leverage User-Generated Content Without Triggering Spam

Mar 12, 2025

User-generated content (UGC) is content that is posted by users, as opposed to brands (e.g. reviews, testimonials, images, videos, etc.). This is an effective way to establish trust and enhance engagement. But when you fail to moderate UGC? It leads to the spam word trap, and with it, your brand goes down! Your email deliverabilities plummets. While you can include social proof elements in your community-building emails, it is essential to strike the right balance of social proof in these communications, as well as plan for structured approval workflows so that community-building emails still feel authentic and compliant.

The Challenge: Managing UGC Without Causing Spam Issues

Taking advantage of the material generated by the user requires a balance between encouraging community participation and preventing unwanted spasms. Here are some common challenges that held:

Inadequate UGC moderation -can be achieved through spam or inappropriate material, without proper UGC moderation, which reduces email relief.
Overuse of Spam Words – Certain words trigger spam filters, leading to spam word pitfalls that hurt deliverabilities.
Lack of Social Proof Balance – Too much or too little UGC can affect credibility and engagement.
Community-Building Emails Mismanagement – Poorly managed community-building emails may lead to unsubscribes or a lack of engagement.
Ineffective Approval Workflows – Without structured approval workflows, low-quality or misleading content might get published.

Solution 1: Implement Strong UGC Moderation

Proper UGC moderation helps filter out spam or irrelevant content before it reaches your audience. Here’s how to do it:

Use AI-powered tools to detect and block spam content automatically.
Establish clear community guidelines for acceptable content.
Assign a moderation team to review and approve content manually.
Implement user reputation scoring to prioritize trustworthy contributors.

By implementing UGC moderation, you can ensure that only high-quality, relevant content makes it into your campaigns.

Solution 2: Avoid Spam Word Pitfalls

Spam filters flag emails containing excessive promotional language or suspicious phrasing. Avoid spam word pitfalls by:

Checking UGC for trigger words like “free,” “guaranteed,” or “urgent.”
Encouraging users to write naturally instead of stuffing promotional terms.
Using email testing tools to scan for flagged words before sending campaigns.
Educating users on how to craft authentic, spam-free content.

Eliminating spam word pitfalls improves email deliverabilities and ensures your community-building emails reach inboxes.

Solution 3: Maintain a Social Proof Balance

UGC is valuable for credibility, but too much can overwhelm or reduce trust. Finding the right social proof balance involves:

Mixing UGC with brand-created content to keep messaging authentic.
Featuring diverse UGC (reviews, testimonials, images, and videos) to engage different audience segments.
Limiting UGC frequency to avoid content overload.
Highlighting high-quality, verified content from loyal customers.

By keeping a social proof balance, you enhance engagement without overwhelming your audience.

Solution 4: Optimize Community-Building Emails

Community-building emails encourage participation and engagement, but poor execution can lead to low response rates. Improve effectiveness by:

Personalizing content based on user activity and preferences.
Encouraging responses and discussions through interactive elements.
Recognizing and rewarding valuable contributors in emails.
Including user spotlights or featured UGC to incentivized further participation.

Well-crafted community-building emails boost engagement and reinforce brand loyalty.

Solution 5: Set Up Approval Workflows

Without clear approval workflows, low-quality or non-compliant content can slip through. A structured process ensures content is aligned with brand values. Best practices include:

Defining different approval levels (e.g., automated filtering, moderator review, final approval).
Using workflow automation tools to streamline approvals.
Setting clear turnaround times to avoid delays in publishing content.
Implementing a feedback loop to improve content quality over time.

Strong approval workflows guarantee high-quality content and reduce the risk of spam-related issues.

Final Thoughts

The user -related material is a powerful feature when used properly. You can effectively benefit the UGC without triggering spam filters, using the implementation of effective UGC moderation, avoiding loss of spam, maintaining email messages with social evidence and structured approval workflows. The key is a strategic approach that promotes commitment, and ensures the quality and compliance of the material.

FAQs

How does UGC moderation help prevent spam?

Before the correct UGC moderation when users clear spam, inappropriate or low quality material before ensuring reliability and compliance.

What are the most common spam word pitfalls?

Disadvantages of spam include words such as "free", "limited time" and "guaranteed", which trigger spam filters and reduce delivery.

How can I balance social proof in my emails?

Maintaining a social proof balance requires mixing UGC with brand-created content and using a variety of formats (text, images, videos) to engage audiences.