Informational: Accessibility in Emails Strategies for India Businesses Using HubSpot and Brevo
Apr 24, 2025
Businesses frequently ignore accessibility in emails, a silent hero in their email marketing toolbox, because of India's rapidly changing digital landscape.
It's not just about design or compliance. It's about inclusion, engagement, and most importantly conversion.
From small retail chains in Pune to SaaS startups in Bangalore, brands are beginning to realize that accessibility in emails is not a luxury; it’s a necessity. With 253 million visually impaired individuals globally (WHO), ignoring accessible communication means ignoring a huge part of your audience.
Let’s not forget what Tim Cook once said:
“When technology is designed for everyone, it can reach its full potential.”
Why Email Marketing in India Needs a Wake-Up Call?
Yes, India is sending more emails than ever. But what’s the point if a significant portion of users can’t read or navigate them?
Email marketing campaigns that ignore font contrast, screen reader support, or text descriptions for images are silently losing open rates, clicks, and trust.
Take the case of a Delhi-based fintech startup. Their original campaigns were flashy but unreadable on-screen readers.
Once they embraced accessibility in emails, their lead nurturing emails saw a 38% increase in engagement, yes, just by being more readable and navigable.
Brevo Automation at Work
Brevo automation has proven to be a game-changer for businesses looking to simplify workflows while being inclusive.
A popular fashion brand in Mumbai used Brevo automation to send personalized lead nurturing emails that included alt-text for every image, clear CTAs, and high-contrast layouts. The result? A 45% boost in customer retention in 3 months.
With Brevo automation, templates are easily customizable to follow accessibility best practices with no extra coding needed.
HubSpot Email Integration
HubSpot email integration makes accessibility not just possible but simple.
Brands using HubSpot email integration can add semantic HTML, structure headers logically, and even preview their emails through screen readers before hitting send. This is crucial for businesses running high-volume lead nurturing emails.
In fact, a logistics firm in Hyderabad used HubSpot email integration to revamp their entire email strategy. Their visually impaired customers reported a significantly better experience, and the campaign click-through rate doubled.
That’s exactly what HubSpot email integration helps you achieve making emails intuitive and accessible without friction.
Accessibility in Emails Works
A/B testing accessible vs. non-accessible emails has shown some shocking results. Businesses in Chennai reported:
60% better open rates
3x more engagement on lead nurturing emails
Higher customer satisfaction scores
When accessibility in emails is paired with automation and integration, magic happens. That’s why Brevo automation and HubSpot email integration are quickly becoming staples for Indian marketers.
Lead Nurturing Emails
Lead nurturing emails are more than just welcome messages; they're conversations. But those conversations fall flat if your audience can’t fully engage due to accessibility issues.
When these emails are designed with care using clear headers, concise language, and easy navigation they build trust faster.
And with HubSpot email integration and Brevo automation, you can scale this without losing the human touch.
A marketing manager from Bengaluru recently shared:
“We always thought personalization was about using the first name. Turns out, accessibility was the real personal touch.”
Email Marketing with Purpose
India’s competitive landscape requires more than flashy design and emojis. Real impact in email marketing now comes from empathy and efficiency. That’s why integrating accessibility in emails into your strategy is not just good practice, it's smart business.
You can ensure that emails are read, understood, and responded to by combining this with solutions like Brevo automation and HubSpot email integration.
Conclusion
In the race to hit the next KPI, don’t forget who’s receiving your emails. Accessibility in emails ensures your message resonates with everyone. And with HubSpot email integration and Brevo automation, making inclusive emails is no longer difficult or expensive.
Start small. Audit your current templates. Include your devs and designers in the conversation. Because when your lead nurturing emails speak to all your leads, they convert better.
FAQ
Can HubSpot email integration help small businesses with accessible email templates?
Absolutely. HubSpot email integration offers ready-to-use accessible templates perfect for startups and small enterprises in India.
What common mistakes reduce email accessibility?
Poor color contrast, missing alt text, small fonts, and non-descriptive links can harm email marketing accessibility and lead to lost conversions.
Can accessible emails impact click rates?
Yes! Clear CTAs, structure, and readability make it easier for users to engage, especially in lead nurturing emails.
Is there a difference between mobile principles of accessibility vs accessibility in general emails?
Mobile accessibility principles are focused on activity on a small screen, but both are a part of a broader strategy of accessibility in emails.
Which industries are receiving the most return on investment on accessible emails in India?
The tech, health care, finance and education industries that are using HubSpot's email integration, and Brevo’s automation capabilities are leading the charge.