Informational: Accessibility in Emails Strategies for India Businesses Using Microsoft Dynamics and AWeber

Apr 25, 2025

If there were ever a chance to market using emails, return on investment (ROI) and reliability would be provided without a question.

From retail establishments in Mumbai to fintech startups in Bangalore, each organization fights for essentially one thing: engagement within an overcrowded inbox. But how do you stand out?

By working towards making emails accessible and embedding intelligent email engagement strategies that include the very abled and disabled as well.

Integrating tools like Microsoft Dynamics email integration and AWeber automation into your marketing stack allows you to deliver emails in a clear, inclusive, and highly engaging way: the emails that get opened, the ones that get remembered.

Game-Changer Accessibility in Emails

When you hear accessibility in emails, the picture is drawn on screen readers or font sizes. Making sure that every recipient can access, understand, and act upon your message based on their technology or ability is the goal of accessibility.

The World Health Organization estimates that 2.2 billion people worldwide are blind or have visual impairment, with a significant portion of those individuals residing in India.

It's not just unethical to ignore this chunk of society; it's bad business. As digital access activist Shalini Menon from Mumbai puts it:

“Accessibility isn’t a bonus feature; it’s a basic expectation.”

Where the integration of Microsoft Dynamics email comes in is that it empowers marketers to personalize messages and formats based on user preference and accessibility needs.

Add AWeber automation to this and you will be delivering on the dot, accessible emails to all audience segments.

Direct Implications on Email Engagement

Accessible emails have a direct bearing on engagement. Emails that are accessible are easy to read, navigate, and act, thereby impeding open rates and click-throughs from a natural standpoint.

Here's a stat: 77 percent of marketers say prioritizing accessibility spurred higher engagement with email, according to a new report from Litmus. The reasoning behind this is simple: When people can simply enjoy engaging with your emails, they will.

Microsoft Dynamics email integration helps by enabling user segmentation based on engagement patterns. Are users clicking links but not buying?

Are they opening emails at odd hours? Integrating this data improves your email engagement strategies, allowing for highly targeted, accessible campaigns.

Real-Life Example: The Mumbai Retailer Story

Think about "Fabrica," a small clothing brand situated in Mumbai. Fabrica as an organization had to manage very low email engagement and high unsubscribe rates.

All their emails were not mobile-optimized, had no alt text for images, and were in such small fonts that the elderly could not relate to them.

Since adopting Microsoft Dynamics email integration, Fabrica has started segmenting audiences using the demographic and device preference parameters.

This has been made available for use through AWeber automation, whereby follow-up sequences for users not opening emails or abandoning carts can be implemented.

And the results?

Raised email open rates by 35%.

Boosted click-through rates by 25%.

Reduced unsubscribe rates by 20%.

All by making accessibility a priority in emails and sharpening strategies for email engagement.

Create Winning Email Engagement Strategies

Let us look into some tried-and-true email engagement strategies that businesses in India can start implementing now:

1️⃣ Segmentation and Personalization

With Microsoft Dynamics email integration, create dynamic lists based on customer behavior, preferences, and device usage, and send messages to customers with an impact of personal emailing.

2️⃣ Triggered Automation

Let AWeber be the one that activates such triggered events from the system, such as birthday greetings that come with special offers or remind them from viewing a certain product.

3️⃣ Accessible Design is Good Design

Minimum font size of 14pt

Minimum color contrast of 4.5:1

Add descriptive alt tags to images

Use clear, descriptive subject lines.

4️⃣ Try Out for Engagement

Do A/B testing to email layouts, placement of CTAs, and subject lines often. This is made seamless by tools such as AWeber automation.

5️⃣ Mobile Optimization

In fact, more than 70% of emails are opened via mobiles, so one should design such responsive layouts with buttons that are easy to tap.

Conclusion

In 2025, accessibility in emails isn’t an option, it's a necessity. For Indian businesses, this is also an opportunity to connect meaningfully with a wider audience.

When paired with smart email engagement strategies, you don’t just boost metrics; you build trust.

By integrating Microsoft Dynamics email integration with AWeber automation, Indian brands can deliver emails that are inclusive, engaging, and impeccably timed.

FAQ

What are the top accessibility tips for Indian email marketers?

Use large, readable fonts, clear CTAs, alt text for images, high color contrasts, and test your emails on screen readers.

How can Microsoft Dynamics email integration boost sales?

By providing detailed customer insights and segmented lists, Microsoft Dynamics email integration allows hyper-targeted campaigns that convert more leads.

What are email engagement strategies Indian businesses should adopt?

Segmentation, personalized subject lines, accessible designs, automated triggers, and regular A/B testing are proven email engagement strategies.

What industries in India can benefit from Microsoft Dynamics email integration?

Retail, finance, healthcare, education, hospitality any sector looking to improve CRM-driven, segmented, and automated campaigns via Microsoft Dynamics email integration.