Informational: Email Automation Strategies for United Kingdom Businesses Using Freshworks and Instantly

Apr 28, 2025

Businesses in the UK need smarter communication, not more manual labor, to stay ahead of the rapidly changing market. Whether you’re running a retail shop in Manchester or a consulting firm in London, email marketing automation is a game-changer. It helps you connect better with your audience, boost conversions, and save loads of time along the way.

Today, we're examining how Freshworks email integration and Instantly automation could help UK firms maximize their marketing. Additionally, we'll go over how to increase email open rates and adhere to best practices for email deliverability so that your messages reach your consumers' inboxes.

Why Email Automation Is a Must-Have in the UK?

Suppose a customer visits your online store but decides not to buy anything. Your system immediately sends a reminder - possibly with a discount - instead of letting that lead go cold.

Here’s why email automation is critical for UK businesses:

It increases efficiency and decreases manual labor.
It enables highly customized advertising.
It offers data-driven insights to enhance performance.
It is consistent with the choices and actions of the client.
It increases email open rates by providing relevant content at the right time.

Freshworks Email Integration: Smart CRM Meets Seamless Emailing

Freshworks email integration is perfect for businesses already using the Freshworks suite (think CRM, helpdesk, and sales). It connects your customer data directly to your email workflows, creating smarter, more personalized interactions.

What you can do with Freshworks email integration:

Send emails in response to user activity in your CRM.
Create email automation processes, such as re-engagement or onboarding sequences.
Gain access to comprehensive analytics to raise email open rates.
Combine sales and support data with contact behavior.
Campaigns should follow best standards for email deliverability.

Imagine a Birmingham-based recruitment agency using Freshworks email integration to nurture candidates through automated emails at each hiring stage - completely hands-free and always relevant.

Instantly Automation: Fast, Flexible, Focused

If you want rapid campaign deployment and easy-to-scale sequences, Instantly automation is your best friend. Known for speed and simplicity, it’s especially helpful for outbound sales, lead generation, and startups looking to hit the ground running.

Benefits of Instantly automation for UK businesses:

Cold email campaigns can be quickly set up.
Integrated analytics to track email open rates
Simple A/B testing of text and subject lines
Strong filters to target leads
Integration with tools for best practices in email deliverability.

Let’s say you run a tech firm in Bristol. Instantly automation lets you send cold outreach emails, track engagement, and refine messaging - all in one platform.

Email Open Rates: What Makes People Click?

You might have the best offer, but if nobody opens your email, it means nothing. That’s why improving email open rates is a top priority in any email automation strategy.

Here’s how to improve your email open rates:

Make intriguing topic lines that attract readers' attention.
Use tokens for customisation, like names or addresses.
Send times should be adjusted for different time zones.
Automate testing and iteration immediately with A/B tools.
Use best practices for email deliverability to maintain clean lists.

Real-time tracking and reporting are provided by Instantly automation and Freshworks email integration to assist you in determining what works best.

Email Deliverability Best Practices: Stay Out of the Spam Folder

Sending an email is easy, but getting it noticed is a different story. Adhering to standard practices for email deliverability guarantees that your messages won't be overlooked or reported.

Top email deliverability best practices for UK businesses:

Use verified domains and authentication (SPF, DKIM)
Clean your lists regularly
Avoid spammy subject lines or ALL CAPS
Use tools that follow GDPR guidelines
Monitor bounce and complaint rates

Platforms like Freshworks email integration offer built-in compliance features, while Instantly automation integrates with popular tools like NeverBounce for improved deliverability.

Combining Freshworks and Instantly for Ultimate Automation

Do you want the best of both? Many UK organizations use Freshworks email integration in conjunction with Instantly automation to streamline their incoming and outbound processes. Utilize Freshworks for lead nurturing and Instantly for outreach, then monitor the results to maximize their potential.

Here’s how this dual approach works:

Build better relationships by using Freshworks email integration to send timely, CRM-triggered messages.
Reach new leads fast with Instantly automation for outbound campaigns and lead generation.
Boost open rates through smart scheduling and regular A/B testing of your emails.
Stay out of spam by consistently following email deliverability best practices like list cleaning and domain authentication.
Include email automation as a key component of your expansion plan.

Conclusion

Email automation is no longer a nice-to-have but rather a need for UK organizations. Whether you choose the CRM richness of Freshworks email integration or the agility of Instantly automation, the solution is in how you execute.

Employ strong tools, focus on email deliverability best practices, continuously aim to boost email open rates, and employ targeted email automation to structure your communications. You get clients and inboxes that way.

Contact us!

FAQs

What’s the best way to improve email open rates?

Use solutions such as automation or freshworks email integration for tailor -made messages, send to the best time and make panoramic subject lines.

Can I use Freshworks and Instantly together?

Definitely! Many business customers use Freshworks to grow conditions and immediately seek out. It is a great combination that basically covers both ends.

How important are email deliverability best practices?

They are very significant! Even the most well-written emails may never reach your audience's mailbox without them. To keep on course, employ verified lists, DKIM, and SPF.