Informational: User-Generated Content in Emails Strategies for New Zealand Businesses Using Salesforce and Klaviyo

Email marketing is the cornerstone of digital strategy, but with a crowded inbox, how can New Zealand business be cut through noise? Secret weapon? User-related content (UGC) in emails.

By taking advantage of real customer experiences - reviews, admirers, social posts - you create trust and engagement. And when you combine the UGC with powerful devices such as Salesforce Email Integration and Klaviyo automation, unlock the next level of email performance.

In this guide, we will break out how Kiwi businesses can effectively use UGC in Email, while email delivery buildings follow best practices to secure your messages in inboxes -not spam.

Why User-Generated Content in Emails is a Game-Changer?

User-generated content (UGC) is any content created by customers - think product reviews, unboxing videos, or social media shoutouts. When used in email marketing, it delivers three key benefits:

1. Builds Authentic Trust

People trust peer recommendations 10x more than branded content. A simple customer testimonial in your email can boost credibility.

2. Increases Engagement

Emails featuring UGC see 5x higher click-through rates (CTR) than standard promotional emails. Why? Because real photos and stories grab attention.

3. Enhances Personalization

A travel agency could feature customer vacation photos in emails - making recipients think, "I want that experience too!"

Pro Tip: 

Start by collecting UGC via post-purchase surveys, social media hashtags, or review requests.

How to Seamlessly Integrate UGC Using Salesforce Email Integration?

Salesforce isn’t just a CRM - it’s a powerhouse for email marketing. Here’s how to use Salesforce email integration to automate UGC in your campaigns:

1. Collect UGC Through Salesforce Surveys

• Use Salesforce’s survey tools to gather customer feedback.

• Automatically tag positive reviews for future email campaigns.

2. Segment Customers Based on UGC

• Create segments like "Happy Customers" or "Social Media Advocates."

• Send targeted follow-ups featuring their own content (e.g., "Thanks for your review - here’s a discount!").

3. Embed UGC in Salesforce-Driven Emails

• Use dynamic content blocks to insert customer testimonials.

• Example: A NZ skincare brand could auto-populate emails with recent 5-star reviews.

Case Study: 

A Wellington-based coffee roaster used Salesforce to track customer reviews and saw a 30% increase in repeat purchases after featuring UGC in emails.

Supercharging UGC with Klaviyo Automation

Klaviyo automation takes UGC campaigns to the next level with hyper-targeted, behavior-driven emails.

1. Trigger UGC-Based Emails Automatically

• Example: When a customer leaves a review, Klaviyo sends a thank-you email featuring their testimonial.

2. Create Dynamic UGC Galleries

• Use Klaviyo’s drag-and-drop editor to showcase customer photos in emails.

• Rotate different UGC for returning subscribers to keep content fresh.

3. Personalize Abandoned Cart Emails with UGC

• Example: "Still thinking? Here’s what others say about this product!" + customer reviews.

Pro Tip: 

Sync Klaviyo with Instagram to pull shoppable UGC directly into emails.

Email Deliverability Best Practices for UGC Campaigns

Even the best UGC emails fail if they land in spam. Follow these email deliverability best practices:

1. Authenticate Your Domain

• Set up SPF, DKIM, and DMARC to prove you’re a legitimate sender.

2. Avoid Spam Triggers

• Words like "Free," "Act Now," or "Winner" can trigger filters. Keep subject lines natural.

3. Optimize Send Times for NZ Audiences

• Test morning (7-9 AM) vs. lunchtime (12-2 PM) sends—Kiwi engagement varies.

4. Clean Your Email List Regularly

• Remove inactive subscribers to maintain high deliverability rates.

5. Monitor Key Metrics

• Low open rates? Adjust UGC placement or segment your list further.

Real-World Example: An Auckland eCommerce store improved deliverability by 27% after scrubbing inactive emails and authenticating their domain.

Conclusion

For New Zealand companies, users in email messages are not just a trend -it is a proven strategy to promote trust and conversions. By taking advantage of Salesforce email integration and Klaviyo automation, you can power the UGC campaigns by following best practices.

FAQs 

How much UGC should I include in emails?

Objectives for 20-30% of the campaigns - balance UGC with promotion and educational content.

Can Salesforce pull UGC automatically into emails?

Yes! Use tools like Salesforce Einstein AI or integrations like Yotpo to auto-sync reviews.

Does Klaviyo work with Instagram UGC?

Absolutely. Social integration of Klaviyo basically involves the Instagram post in emails.

What’s the biggest UGC email mistake?

Using low quality or irrelevant content. Always make sure that UGC matches the target of the email.

How do I improve deliverability for UGC-heavy emails?

Follow the best practice for email: Heat the IP, the segment list and avoid spammy language.