Interactive Emails Strategies for Italy Businesses Using Freshworks and GetResponse

Apr 10, 2025

Imagine you open an email from your favorite Italian café, and boom there’s a spinning wheel to win a discount, a quick survey that feels like a chat with the barista, and a CTA that says, “Order your espresso now.” That’s not just email. That’s magic. That’s interactive emails at work.

Now imagine this magic being brewed at scale with the power duo of Freshworks email integration and GetResponse automation, two tools that are turning boring email campaigns into Italy’s newest form of business opera.

Interactive Emails in Italy

Interactive emails are not new, but in Italy, they’re starting to feel like an espresso shot in the inbox. From fashion to finance, businesses are crafting email campaigns that engage instead of annoying.

Chiara Romano, head of digital at a boutique shoe brand in Milan, says:

“We used to send static newsletters. Now, with interactive emails, we get replies like it’s a WhatsApp chat. Engagement went up by 43%!”

Why the shift? Because Italians love interaction, just look at our dinner tables. So, it’s only natural our email campaigns follow suit.

Here’s how interactive emails are jazzing up the inbox:

Embedded surveys & polls (“Rate our pasta sauce!” 🍝)
Live countdowns (“24h flash sale—tick-tock!”)
Product carousels (Because one handbag is never enough.)

Why Freshworks Email Integration?

Using Freshworks email integration, Italian businesses are pairing the right wine (a.k.a. content) with the right customer. It’s email personalization that knows whether you like red, white, or a cheeky prosecco.

Paolo Bianchi, CRM lead at a logistics company in Florence, shares:

“With Freshworks email integration, our emails now feel like they’re written by a real person who actually knows what you need. Our open rates skyrocketed by 52%.”

The secret? Contextual automation:

Send product suggestions based on behavior
Re-engage silent customers automatically
Trigger follow-ups like a sales assistant who never forgets a name

And because it syncs beautifully with your CRM, email ROI optimization becomes less about guessing and more about orchestrating.

GetResponse Automation

When speed meets intelligence, you get GetResponse automation. For Italian brands that need to go from “idea” to “inbox” in record time, this is your pit crew.

One bakery in Naples used GetResponse automation to send birthday discounts and abandoned cart nudges (because no one should forget a cannoli). Their click-through rate doubled in one quarter.

Here’s why GetResponse is the real deal:

Drag-and-drop workflows (Zero tech headaches!)
AI-powered send-time optimization
Built-in A/B testing (because even emails deserve a glow-up)

And guess what? With built-in tools for email ROI optimization, you get insights that make you go “Bellissimo!”

Mixing Strategies: When Freshworks & GetResponse Join Forces

Yes, you can absolutely use both.

Imagine:

Developing contact intelligence and segmentation with Freshworks email integration
Driving delivery and automation paths with GetResponse automation
Designing beautifully visual interactive emails for irresistible email campaigns

It's like having a Ferrari and a Vespa each with its charm but together driving your brand's victory lap.

Does Email Marketing Still Exist in Italy?

A valid debate! Some say email is passé. But those folks haven’t seen what interactive emails can do when backed by Freshworks email integration and GetResponse automation.

It’s not just about sending; it’s about staging a performance in the inbox. Italians love drama in opera, in football, and now, in email.

So yes, email marketing isn’t just alive it’s caffeinated, classy, and crushing conversions.

Conclusion

If you’re still sending basic newsletters, you’re basically sending faxes. The world of interactive emails, smart email campaigns, seamless Freshworks email integration, and turbocharged GetResponse automation is waiting.

Your emails can become more than just communications if you include a little humor, automate some tasks, and use a lot of strategy. With email ROI optimization as the icing on the cake, you're impressing your clients rather than merely conversing with them.

FAQ

Do interactive emails work for B2B companies too?

Yes! Imagine a B2B email with a built-in calculator or appointment scheduler that’s interactive emails doing business, the Italian way.

Can I use both Freshworks and GetResponse together?

Yes, and you should! Use Freshworks email integration for data and insights, and GetResponse automation to execute high-converting email campaigns.

Are interactive emails mobile-friendly?

Yes! Most email platforms like GetResponse and Freshworks now support fully responsive interactive emails for mobile users. Pizza on the go? So are your emails.