Interactive Emails Strategies for United States Businesses Using HubSpot and Brevo

Apr 10, 2025

Not long ago, emails were digital flyers—dull, ignored, and destined for spam. But not anymore. Today, interactive emails are shaking up inboxes across the United States like a double shot of espresso in a sleepy Monday meeting.

According to Jenna Lyons, former president of J.Crew, “People don’t just buy products—they buy experiences.”

Emails are now expected to entertain, educate, and engage all before someone finishes their morning coffee. That’s where the magic lies for U.S. businesses using tools like HubSpot email integration and Brevo automation.

So, how can you use these tools to not just land in the inbox, but win the inbox?

Interactive Emails

Let’s face it as nobody wants a boring block of text with a “Click Here” button buried at the end. Today’s winners in the U.S. commercial space are the ones sending interactive emails with carousels, surveys, countdown timers, even embedded videos.

Take the example of Starbucks. Their email campaign with interactive scratch cards saw a 23% increase in engagement.

Why?

Because people love to click, scroll, and tap even inside their email. And that’s where email deliverability best practices also sneak in. Emails with rich, engaging content are less likely to be flagged as spam.

Pro Tip: Use HubSpot’s drag-and-drop editor with HubSpot email integration to build these mini-inbox experiences without needing to write a single line of code.

Email Verification Tools

Ever tried sending a party invite to an address that doesn’t exist? Exactly. That’s why smart U.S. businesses swear by Email Verification tools.

These tools help clean up your list, remove invalid addresses, and improve you guessed it email deliverability best practices.

Consider what Dan from Phoenix said, “Once we started using Email Verification tools, our bounce rate dropped by 60%. I didn’t know half our list was ghosts!”

And when your list is squeaky clean, your interactive emails perform better because they’re actually landing where they’re supposed to.

HubSpot Email Integration

Let’s say you’ve crafted the perfect interactive email. But what good is it if your CRM and email tools aren’t talking to each other?

Enter HubSpot email integration. This isn't just syncing contacts, its behavioral triggers, detailed reporting, and seamless contact tracking. It’s like having your own email whisperer who knows exactly when and how to engage.

For example, using HubSpot email integration, a California-based eCommerce company triggered abandoned cart emails featuring a live discount countdown. Result? A 35% recovery rate on abandoned carts.

Plus, these tools reinforce email deliverability best practices by sending optimized emails at the right time.

Brevo Automation

Who said automation can’t be personal? Brevo automation allows U.S. businesses to create personalized drip campaigns that react to user behavior in real time.

Picture this: You visit a fashion website, look at leather jackets, and leave. The next day bam! you get an interactive email showing the exact jacket, along with a quiz titled “What’s your leather vibe?”

That’s Brevo automation in action. Real-time, personal, and smooth as butter.

Even better? It plays well with Email Verification tools to ensure your campaign isn’t firing off into cyberspace.

The Golden Combo: Integration, Automation & Verification

It’s not just about flashy emails; it's about smart systems.

U.S. businesses that combine interactive emails, HubSpot email integration, Brevo automation, and Email Verification tools are seeing up to 40% higher engagement rates.

And when these strategies follow email deliverability best practices, your chances of landing in the inbox (not spam) skyrocket.

Real Talk: Why It Works

Lisa M., a digital strategist in New York, summed it up:

"It’s not about selling anymore. It’s about building relationships in the inbox. HubSpot and Brevo helped us automate that human touch."

So yes, tech can be human if used right.

Conclusion

Interactive emails are no longer a bonus; they’re the baseline. And if you’re a U.S. business still sending static emails from the '90s, your audience has already moved on.

By combining HubSpot email integration, Brevo automation, and Email Verification tools and sticking to email deliverability best practices you can create email experiences people actually look forward to.

Because in 2025, email isn’t just about communication it’s about connection.