The Best Time to Send Marketing Emails in the US

Mar 24, 2025

Have you ever wondered why any of your marketing emails get more engagement than others? If your email campaigns do not get expected answers, the problem may not be your content -this may be your email time! Yes, at the time when you hit "send", how good your email does, plays an important role in it. Let’s dive into the best time to send email to the US, and how you can optimize the email campaign time for maximum impact.

Why Does Email Timing Matter?

Time is not just about convenience - it's about visibility and dedication. The audience is not waiting for your inbox, eager to read your email at that time. He is busy with life, work and the daily routine. If you send an email when they’re overwhelmed with other tasks, chances are it’ll get buried under a pile of unread messages. On the other hand, if you choose the best time to send email to the US strategically, you can increase the conversions, open rates, clicks and finally conversions.

The Best Time to Send Emails in the USA: A Data-Backed Approach

Although the ideal email time may vary depending on the public and industry, studies have identified general trends that can help correct the optimization strategy for the email campaign.

1. Best Days to Send Marketing Emails

Tuesday: Considered the best day for email marketing, Tuesday sees high engagement rates.
Thursday: If you’re sending two emails a week, pair Tuesday with Thursday for optimal results.
Wednesday: A solid midweek choice, slightly behind Tuesday and Thursday.

Avoid weekends if possible. People disconnect work and digital additional fees during Saturday and Sunday, which reduces engagement to email.

2. Best Time to Send Emails in the USA

Early Morning (6 AM - 8 AM): Many people check their emails first thing in the morning.
Late Morning (10 AM - 12 PM): Just before lunch, people are more likely to open emails.
Afternoon (2 PM - 4 PM): Right after lunch, a second email-checking window opens up.
Evening (6 PM - 8 PM): People winding down after work might check their inbox again.

The sweet spot? Studies suggest that 10 AM - 12 PM tends to have the highest open rates. However, testing different time slots based on your specific audience is key to effective email campaign optimization.

Factors That Influence Email Timing

While general guidelines help, there’s no one-size-fits-all approach. Consider these factors when choosing the best time to send emails in the USA:

1. Your Target Audience

Are you targeting working professionals, students, or retirees? Different groups have different habits. A B2B audience may engage more during business hours, while a B2C audience might check emails in the evening.

2. Industry Trends

Each industry has different email engagement behaviors. E-commerce emails might perform well in the evening when people shop online, whereas corporate newsletters might get better traction during working hours.

3. Time Zones

The United States is spread over several times. If you send nationwide email messages, consider email planning based on different time areas or share your list accordingly.

4. Mobile vs. Desktop Users

With several users checking email messages on mobile, people can tie many times as they continue to move, such as morning sounds or lunch breaks.

Email Campaign Optimization: A/B Testing is Your Best Friend

Even though data suggests the best time to send emails in the USA, your audience might behave differently. That’s why A/B testing is crucial! Here’s how you can fine-tune your email timing:

Send the same email at different times to different segments of your audience.
Compare open rates, click-through rates, and conversions.
Refine your strategy based on actual results.

Over time, you’ll discover what works best for your specific audience and can adjust accordingly.

Pro Tips for Effective Email Timing

Schedule emails based on audience behavior: Use analytics tools to determine when your audience is most active.
Avoid Mondays and Fridays: Monday emails often get lost in the post-weekend rush, while Friday emails might not get attention as people prepare for the weekend.
Optimize for mobile: Since many users check emails on mobile, ensure your emails are mobile-friendly.
Don’t ignore subject lines: Even if you send emails at the right time, an unappealing subject line can doom your email.

Conclusion

Getting your email timing right can make a significant difference in your email campaign optimization. While general guidelines suggest mid-morning on weekdays, your specific audience may behave differently. The best approach? Test, analyze, and refine! Keep tweaking your strategy, and you’ll discover the perfect email timing that boosts engagement and conversions. Happy emailing!

FAQs

What is the best time to send emails in the USA for B2B businesses?

The best time is typically Tuesday-Thursday between 10 AM and 12 PM when professionals are actively checking emails.

Is it okay to send marketing emails on weekends?

Generally, weekends have lower engagement. However, if your audience is more active on weekends (e.g., entertainment or e-commerce sectors), testing weekend emails may work.

Should I send marketing emails at night?

Sending emails at night isn’t usually recommended, but some industries (e.g., international markets or late-night shoppers) might benefit from testing late-night emails.

How do time zones affect email marketing in the USA?

Since the USA has multiple time zones, you can schedule emails based on Eastern Time (ET) as it covers a large portion of the population or segment your email list by time zone.