User-Generated Content in Emails Strategies for Canada Businesses Using Zapier and Brevo

Apr 17, 2025

With Email marketing being one of the strongest business tools, getting attention in a crowded inbox is tougher than ever. In Canada, adding user-generated content to emails can prove wonderfully effective especially when paired with automation tools like Zapier email integration and Brevo automation.

But how do you make sure everything is running smoothly? From accept-all to email validation to email segmentation and all little nitty-gritty details in-between, it all counts.

Let us try to look at how businesses can now gain from enhanced email customization to create maximum impact.

Why User Generated Content Works in Emails?

Picture this: An e-commerce brand based out of Toronto sends out a promotional email featuring some great customer reviews. The outcome? A 30% jump in click-through rates.

Why? Because user-generated content in emails engenders trust, some random people speak for the brand, something far more effective than a nice advertisement.

As marketing guru Neil Patel once said:

"People trust people, not ads. User-generated content is the closest thing to word-of-mouth at scale."

For Canadian businesses, this is gold. Whether it’s customer testimonials, social media shoutouts, or unboxing videos, embedding user-generated content in emails makes campaigns feel authentic.

Zapier Email Integration

Here’s where automation steps in. Zapier email integration allows businesses to automatically pull user-generated content from platforms like Instagram, Trustpilot, or YouTube directly into email workflows.

Example: A Vancouver-based skincare brand uses Zapier email integration to:

Fetch new Instagram reviews tagged with their product.

Automatically add them to a segmented email list.

Trigger a personalized thank-you email with a discount code.

No manual work just seamless Brevo automation doing the heavy lifting.

Brevo Automation

Speaking of Brevo automation, this tool takes email segmentation to the next level. Instead of blasting generic emails, businesses can tailor content based on user behavior.

How?

If a subscriber engages with user-generated content in emails, they get more of it.

If they ignore it, Brevo automation shifts strategy—perhaps sending a follow-up with a different angle.

A Montreal fitness studio used Brevo automation to segment users based on their workout preferences. Those who interacted with member success stories (a form of user-generated content in emails) saw a 25% higher retention rate.

Accept-All Email Validation

Before any of this works, your emails must reach the inbox. That’s where accept-all email validation comes in. Many Canadian businesses struggle with high bounce rates because they don’t verify their lists.

Why it matters:

Accept-all email validation weeds out invalid or risky addresses.

Improves deliverability, ensuring user-generated content in emails actually gets seen.

A Calgary SaaS company reduced bounces by 40% after implementing accept-all email validation, making their Zapier email integration efforts far more effective.

Email Segmentation

Generic emails get deleted. Personalized emails get opened. Email segmentation ensures the right user-generated content reaches the right audience.

Example:

New subscribers get a welcome email featuring top customer testimonials.

Long-time customers receive exclusive behind-the-scenes content from other loyal buyers.

As marketing expert Ann Handley puts it:

"Even in a world of automation, relevance is king."

With Brevo automation, businesses can dynamically segment based on engagement, location, or past purchases making every email feel tailor-made.

Conclusion

Absolutely. Combining user-generated content in emails with Zapier email integration and Brevo automation creates a powerhouse strategy. Add accept-all email validation and smart email segmentation, and you’ve got a recipe for higher opens, clicks, and conversions.

But here’s the debate: Should businesses rely solely on automation, or is human touch still necessary? The answer lies in balance automation for efficiency, but a human eye for creativity.