User-Generated Content in Emails Strategies for Germany Businesses Using Freshworks and Keap
Apr 16, 2025
We live in a world where ads don’t always work but people do. Specifically, other people. Germany’s smartest brands are tapping into user-generated content in emails to bring authenticity, engagement, and serious conversion to their email campaigns.
But hold up this isn’t just about slapping customer reviews into a newsletter. It’s about strategy.
And when you power this with tools like Freshworks email integration and Keap automation, it turns into a performance-driven engine. Let’s break it down.
Why User-Generated Content Works Like Magic
Imagine opening an email from your favorite German outdoor gear brand and seeing a photo of a fellow hiker (not a model) on a snow-capped trail wearing gear you were eyeing last week. That’s user-generated content in emails at work.
It’s relatable. It’s real. And it converts.
In fact, according to Nina Krauss, Head of CRM at a leading Berlin-based D2C fashion brand,
“Our CTRs jumped 27% the moment we replaced staged product images with customer-submitted photos.”
It’s not rocket science, it's trust. And that’s where smart email engagement strategies begin.
Freshworks Email Integration: The UGC Game-Changer
What makes Freshworks email integration ideal for this? Precision.
You’re not just sending emails, you're sending the right ones, to the right people, featuring the right UGC. Here’s how Freshworks steps up:
Segment with behavior – Who’s clicking product reviews? Send them real user stories.
Track conversion – Which photos lead to buys? Double down.
Drag & Drop UGC blocks – No-code, fast content.
Case in point: BrauMeister Gear, a mid-sized German brewing accessories company, used Freshworks email integration to embed beer recipe photos from their customers into newsletters. Their average open rate grew by 16% within two months.
Keap Automation
Now that your emails are smarter, let’s make them faster.
Keap automation allows you to build flows that automatically pull and place customer-generated content into emails based on reviews, survey responses, or tagged social posts.
Take BahnRad Tours, a travel business in Munich. They linked Keap automation with a post-trip feedback form. Happy customers could upload a photo and quote.
That content? Instantly tagged and sorted into future email campaigns with zero manual work.
This is emailing engagement strategies on turbo-mode, and Keap automation is doing the heavy lifting.
Email Campaigns
People don’t want to be sold to—they want to be heard. That’s the edge of user-generated content in emails. When combined with email engagement strategies, your messages become two-way conversations.
Polls → Ask customers which design wins.
Spotlights → Feature a “Customer of the Month.”
Real Stories → Let users explain how your product helped them.
German pet-care brand PawHaus saw a 40% boost in replies after launching a “Pets of the Week” segment in their email campaigns—all made with user-generated content in emails and streamlined through Freshworks email integration.
UGC Email Tips from Germany’s Top Email Marketers
“If your customer emails still look like brochures, you’re doing it wrong.”
– Johannes Meier, CRM Strategist, Frankfurt
“Our top-performing email wasn’t from a designer. It was a photo of a cake made by a user—with a typo in the caption. People loved it.”
– Lena Vogt, Head of E Mail, KuchenLiebe GmbH
The takeaway? Authentic > Perfect. Always.
Combining Freshworks + Keap = Email Brilliance
Here’s the real play:
Freshworks email integration → Helps collect, sort, and A/B test user content.
Keap automation → Handles when and how it goes out without you babysitting every send.
Together → You build trust, scale content, and improve email engagement strategies without needing a full team.
It’s what Germany’s agile businesses are using to stand out—and stay in inboxes.
Conclusion
User-generated content in emails isn’t just a trend, it's a movement. People want people. Brands that embrace this, powered by Freshworks email integration and Keap automation, aren’t just sending messages they’re building community.
Still skeptical? Consider this:
Which would you trust more: a glossy product shot or a messy but real customer review with a photo?
That debate is your answer. Germany’s inboxes are waiting.
FAQ
How does Freshworks email integration personalize UGC emails?
It tags and organizes customer data, allowing you to send relevant user-generated content in emails to the right people at the right time.
Is Keap automation only for big businesses?
Not at all. Small German startups love Keap automation for its simplicity, affordability, and scalability in managing email campaigns.
How do UGC and automation work together?
Think of it as a dream team: UGC makes content real, and automation (via Keap automation) ensures it’s delivered with perfect timing and relevance.
Can I use user-generated video content in emails?
Yes! While some clients support embedded video, others require thumbnail + link. Manage this easily with Freshworks email integration.
Are there examples of German brands using UGC well?
Absolutely. A bakery chain in Hamburg, uses customer baking photos in its email campaigns, scheduled via Keap automation.