User-Generated Content in Emails Strategies for Germany Businesses Using Pipedrive and Brevo

Apr 16, 2025

If you are a business in Germany looking to drive stronger email engagement, here's a truth bomb—your clients might be your best marketers. And that's where user-generated content in emails comes into play.

In this blog, we're exploring how German companies can combine user-generated content in emails with effective tools such as Pipedrive email integration and Brevo automation to drive increased email open rates and conversions.

Why User-Generated Content in Emails Works

Have you ever paid attention to the fact that people believe in reviews more than highly crafted sales pitches? That is the magic of user-generated content in email—the real deal, the way friends talk, and the persuader.

“People influence people. Nothing influences people more than a recommendation from a trusted friend.” – Mark Zuckerberg

Once you embed real photos, testimonials, or social shout-outs from clients into your emails, it does two things:

Builds trust
Enhances engagement

Real-time Example:

Let's say you're running a local skincare brand in Berlin. You can pull Instagram photographs of clients using your product and include them in your newsletter. With permission, of course. The result? A human touch that speaks louder than any advertisement.

Pipedrive + Brevo: The Winning Combo

Automation without personality is like sending a postcard with no message. To keep that human feel while scaling outreach, tools like Pipedrive email integration and Brevo automation are important.

Pipedrive helps manage your client connections. Think of it as your central hub to track interactions, segment clients, and time your emails flawlessly.

Brevo (formerly Sendinblue), on the other hand, takes care of delivery and design. It permits you to personalize your emails based on client behavior—bringing in the power of behavioral email promoting.

Here's how they work together:

A client purchases a product → This triggers a tag in Pipedrive
The tag activates an automated sequence in Brevo
Brevo pulls in relevant user-generated content in emails based on client segment (ex: "others who bought this loved it")

Getting It Right: Behavioral Email Marketing Meets UGC

Behavioral email marketing is all about responding to what your client does—not what you think they want.

Example:

If a client browsed hiking shoes but didn't buy, send an e-mail with real client photographs of those exact shoes on mountain trails. This doesn't just capture their attention—it pulls them back into the purchase path.

This procedure leverages both the emotional pull of real people and the exactness of data-driven automation.

Pro Tip:

Segment your audience within Pipedrive based on activity (like cart abandonment or repeat buys). Let Brevo do the rest by sending UGC-packed emails tailored to each section.

Why It Matters for German Businesses

German shoppers are cautious, value transparency, and prefer informative over flashy showcasing. This is why user-generated content in emails performs so well—it feels honest.

When combined with Pipedrive email integration and Brevo automation, you're not just blasting emails—you're building relationships.

Moreover, Germany has strict GDPR rules, so exhibiting only opted-in, consented content also demonstrates your compliance and respect for privacy—a trust win.

Measuring Victory: Don't Just Guess

You can't improve what you do not measure. Take note of these metrics::

Email open rates (did your subject line + UGC spark interest?)
Click-through rates (did people engage with the content?)
Conversion rates (did it lead to action?)

With Pipedrive and Brevo, you'll get clear insights. Tweak and repeat what works.

Final Thoughts

In today's noisy inboxes, authenticity cuts through. By mixing user-generated content in emails with the smart targeting of behavioral mail promoting, and powering it all with Pipedrive e-mail integration and Brevo automation, German businesses can turn ordinary emails into high-converting conversations.

Remember: Your best content can be coming from your clients.

Pro Tip:

Ask your happiest clients for reviews, photographs, or feedback right after a purchase—while excitement is high. Then utilize it strategically in your next e-mail campaign.

FAQ

What is user-generated content in emails?

User-generated content in emails refers to including real client surveys, photographs, or testimonials in your mail campaigns to build trust and authenticity.

How does it improve email open rates?

Emails featuring relatable, authentic content tend to capture attention and cultivate interest, increasing the probability of recipients opening and engaging with them.