User-Generated Content in Emails Strategies for United Kingdom Businesses Using Freshworks and HubSpot

To be honest, email marketing in 2025 involves more than just sending attractive ads. The key is engagement, which calls for genuine, individualized material that cuts through the clutter. Emails with user-generated material excel in this situation.

This approach is a conversion-boosting powerhouse for UK firms, not merely a fad. However, the manner in which you provide that content is equally important as the topic itself. For that reason, we are contrasting two of the most popular solutions used by UK marketers today: HubSpot automation and Freshworks email integration.

Are you prepared to discover which one best suits your brand? With a cup of coffee, let's dig right in and dissect everything.

Why User-Generated Content in Emails is a Big Deal?

Think about this: Would you trust a brand more if you saw real reviews, photos, or testimonials from people like you? That’s the power of user-generated content in emails. It’s real. It’s relatable. And it boosts your email open rates big time.

When UK businesses include UGC in their campaigns—whether it’s a product review in a welcome email or a customer photo in a follow-up message—it builds trust. People feel more connected to your brand, and they’re more likely to take action.

But here’s the thing: it needs to be done right. That means clean design, smart automation, solid integration, and a strategy that respects spam filters and email marketing rules.

Freshworks Email Integration: Simplicity Meets Efficiency

Let’s talk about Freshworks. If you’re after simplicity and speed, Freshworks email integration is your friend. It connects smoothly with your CRM, support desk, and marketing tools, letting you pull in real-time customer data and UGC seamlessly.

With Freshworks email integration, UK businesses can:

• Add real-time reviews and testimonials directly into transactional or promotional emails.

• Segment customers based on interactions to show the most relevant UGC.

• Track engagement metrics like click-throughs and email open rates from a single dashboard.

Freshworks also helps avoid spam filters and email marketing nightmares by including SPF, DKIM, and DMARC setup tools, so your emails actually land in inboxes - not junk folders.

HubSpot Automation: A Powerhouse for Personalization

Now, let’s look at HubSpot automation. If Freshworks is quick and clean, HubSpot is deep and powerful. It gives marketers in the UK granular control over how they insert user-generated content in emails - from automated workflows to A/B testing and smart personalization tokens.

With HubSpot automation, you can:

• Use customer behavior (like cart abandonment or email clicks) to trigger UGC-infused follow-ups.

• Dynamically insert top-rated products or five-star reviews into nurturing sequences.

• Easily track the effect of UGC on email open rates, conversions, and lifecycle stages.

And like Freshworks, HubSpot also takes spam filters and email marketing best practices seriously, offering built-in compliance tools and consent management.

Which One Improves Email Open Rates Better?

Both platforms help lift email open rates, but in different ways.

• Freshworks email integration is excellent for fast, automated updates - great for real-time UGC in order updates or service follow-ups.

• HubSpot automation excels in personalized journeys - ideal for onboarding, retargeting, and re-engagement emails.

If your business sends quick updates or wants to keep UGC fresh in transactional emails, Freshworks wins. But if your strategy involves storytelling and nurturing over time, HubSpot’s your go-to.

Either way, when you embed user-generated content in emails, your email open rates almost always go up - because real stories = real interest.

Mind the Spam Filters: Keep Your Emails Clean

No one wants their emails buried in spam. That’s why every marketer in the UK must understand spam filters and email marketing etiquette.

Both tools offer features to help with deliverability:

• Freshworks email integration comes with anti-spam protections built in, so your UGC-filled campaigns pass technical checks.

• HubSpot automation gives more control, like managing opt-ins, unsubscribe links, and GDPR-compliant forms.

Using these tools the right way ensures your user-generated content in emails hits the inbox, where it belongs.

Final Verdict: Freshworks vs. HubSpot for UGC Emails in the UK

There’s no one-size-fits-all answer here - but let’s sum it up:

If you're a smaller or mid-sized UK business looking for quick wins, Freshworks email integration might be your best bet. But if you’re a growing company ready to scale and personalize at a deep level, HubSpot automation could be your secret weapon.

Either way, using user-generated content in emails - strategically, repeatedly, and respectfully - will help you win more hearts and clicks.

Reach out to our team

FAQs

What role does user-generated content play in emails?

Because it boosts trust and engagement. Email open rates can be significantly raised by using related content from other clients.

What are the advantages of Freshworks' email integration for UGC?

The Freshworks email integration automatically inserts user-generated content and pulls in CRM content, making it easy to include real stories in your emails.

How can I automate user-generated content with HubSpot?

You may create behavior-triggered procedures with HubSpot automation that dynamically add relevant user-generated content to boost conversion rates.

What effects do spam filters and email marketing have on UGC emails?

Understanding spam filters and email marketing best practices can ensure that your UGC-rich emails reach the inbox instead of the trash.

What is the impact of UGC emails on email open rates?

Content that is genuine and personal attracts attention. Email open rates are consistently greater when user-generated content is included.