Best Email Marketing Strategies for Healthcare Businesses in Brazil

Mar 31, 2025

In the healthcare industry, email marketing has become a game-changer for both e-commerce and tech companies. Trying to send generic emails to patients or medical professionals is not an option. The focus on lasers is essential in Brazil, where patient engagement and compliance are crucial.

How do you guarantee that your Brazilian email campaigns are not only read but also heard? Discover the top healthcare email marketing tactics that can enhance your business success.

Personalization

Nobody likes receiving robotic emails especially in healthcare, where trust and connection matter. Instead of “Dear Patient,” how about “Oi, João! Your next appointment is coming up”?

Personalization can greatly increase engagement and open rates.

Real-World Example: By sending personalized wellness advice based on patient history, a large hospital in São Paulo increased patient retention by 35%.

✅ Expert Advice: Divide up your audience! Every patient has different needs. Emails should be customized for certain populations, such as children, the elderly, or even certain medical conditions.

Timing

Imagine receiving a flu shot reminder... after the flu season. Timing matters! Studies show that healthcare emails sent between Tuesday and Thursday at 10 AM perform best in Brazil.

Align emails with patient journeys as an industry best practice. Send out a follow-up email with preventive care advice after someone schedules a check-up.

✅ Pro Tip: Remind them about follow-ups, medicine refills, and even health awareness days by using automation technologies.

Trust & Compliance

Brazil has strict data protection laws (LGPD). Patients want assurance that their data is safe. Any Brazil email campaigns must be transparent, consent-based, and secure.

Quote from Rafael Silva, a digital health consultant: “Trust is the foundation of healthcare marketing. If your emails feel intrusive, you’ve lost your audience before you even start.”

✅ Pro Tip: Always include an easy opt-out option and privacy disclaimers in every email.

Subject Lines

Your subject line is your first (and sometimes last) impression. A dull “Monthly Health Newsletter” won’t cut it. Try:

✅ “Your Heart Called: It Wants You to Read This! ❤️”

✅ “João, Your Free Health Check Report is Ready!”

Case Study: A Brazilian pharmacy chain increased email open rates by 42% just by making subject lines more engaging and urgent.

Mobile Optimization

In Brazil, 78% of emails are seen on mobile devices. Did you know that? Your email is practically invisible if it isn't responsive.

✅ Industry Best Practice: Make sure CTA buttons are simple to press, utilize bullet points, and keep email text brief.

✅ Pro Tip: Test your emails on different devices before hitting send!

Call-to-Action (CTA)

The worst mistake? Not telling the reader what to do next! Whether it’s booking an appointment or reading a health tip, your CTA should be clear.

Bad CTA: “Click here for more info.”

Better CTA: “Book your free heart screening today

Assessing and Enhancing Your Email Marketing Campaigns

You're merely aiming in the dark if you're not monitoring performance. Monitor conversions, click-through rates, and open rates.

Important Metrics to Monitor:

Open Rate (Aim for 20-30%)

Click-Through Rate (Aim for 2-5%)

Unsubscribe Rate (Keep it below 1%)

✅ Pro Tip: A/B test different email formats to see what works best.

Conclusion

A lot has been said, but ultimately, healthcare marketing via email in Brazil is not simply about emails sent; it is truly about building experiences.

One email campaign in Brazil, for the right occasion, can remind patients of important checkups, send relevant health information that could save a life, or even promote loyalty with that brand for years to come. When marketing using best industry practices, you’re actually saving lives.

The million-dollar question now is: Would you be the one brand trusted by patients, or are you going to be just another email lost in the spam? The ball is in your court. 🚀