How Healthcare Companies in Japan Can Improve Email Engagement

Mar 31, 2025

When it comes to healthcare companies in Japan which have tricky tasks to be done. So, how to ensure that their emails won’t end up unread or worst of all been marked as spam.

The good news? With the right Japan email strategies, businesses can boost engagement, achieve high open rates, and effectively master healthcare audience targeting.

Let's explore the techniques for creating emails that are read, opened, and responded to!

Know Your Audience Like a Doctor Knows Symptoms

Would a pediatrician send the same advice to a teenager and a senior citizen? Of course not! The same logic applies to emails. Healthcare audience targeting is all about segmenting wisely.

Real Example:

A Tokyo-based telemedicine provider boosted engagement by categorizing its subscribers:

Young professionals: Send health tips related to work-life balance.

Elderly patients: Focused on chronic disease management.

Parents: Pediatric health and vaccination reminders.

High open rates as a result of this hyper-personalization demonstrate how important good segmentation is!

Subject Line

You wouldn't say, "Please fill out this form," at the beginning of a medical consultation. So why should emails start with dull subject lines like “Monthly Newsletter #47”?

As Hiroshi Tanaka, Digital Marketing Expert said “Emails are judged by their subject lines within 2 seconds. If it’s not intriguing, it’s ignored.”

Use these Japan email strategies for subject lines:

✅ Create urgency: “Your Free Health Check Offer Ends Tonight!”

✅ Add personalization: “Kenji, Here’s a Special Wellness Plan for You”

✅ Use curiosity: “Are You Making These 3 Health Mistakes?”

Timing is Everything

Sending emails at random times is like prescribing medicine without checking the dosage. Studies show that healthcare professionals in Japan check their emails mostly:

7-9 AM (before work)

12-1 PM (lunch break)

6-8 PM (after work)

A Tokyo-based pharma brand increased their high open rates by 37% just by adjusting send times to match their audience’s daily schedule. The right email at the right time = more engagement!

Less Text, More Visuals

If your email looks like an encyclopedia entry, expect it to be closed faster than an umbrella on a sunny day. Japan email strategies suggest using:

Infographics for easy-to-digest health tips

Real patient testimonials (with permission)

Short 15-second explainer videos

Remember, in a fast-paced world, visual storytelling wins!

Make It Interactive

Healthcare emails don’t have to be dull. Try these engagement boosters:

Quizzes: “Find Out Your Ideal Diet Plan in 30 Seconds!”

Polls: “What’s Your Biggest Health Concern in 2025?”

Clickable Buttons: Instead of “Read More,” use “Claim Your Free Health Guide”

A Tokyo-based wellness clinic saw a 52% increase in email engagement by adding interactive elements to their campaigns!

Mobile Optimization

If your email requires zooming in, scrolling endlessly, or loads like a 90s webpage say goodbye to engagement.

75% of healthcare emails in Japan are opened on mobile. If your content isn’t optimized for small screens, you’re losing potential patients.

Use healthcare audience targeting best practices:

Keep subject lines under 50 characters

Use larger fonts for easy reading

Keep CTA buttons big and bold

Avoid Spam Filters

Spam filters are the gatekeepers of inboxes. Here’s how to avoid them:

🚫 No excessive CAPS LOCK or “!!!” in subject lines

🚫 Avoid misleading phrases like “FREE MONEY” (yes, even in healthcare)

🚫 Use a verified email domain (not “@randomemail123.com”)

Test, Analyze, Repeat

A/B testing is like running medical trials you test, refine, and improve. Test different subject lines, sending times, and content styles

Use analytics tools to track high open rates and click-throughs

Adapt based on results for continuous improvement

Conclusion

Improving healthcare audience targeting and boosting high open rates isn’t about one magic trick. It’s a mix of Japan email strategies, understanding your audience, crafting engaging content, optimizing for mobile, and testing what works best.

Healthcare companies that embrace these strategies won’t just see better email engagement they’ll build stronger patient relationships and brand trust.