How New Zealand Businesses Can Leverage User-Generated Content in Emails Using SAP and Campaign Monitor
Apr 16, 2025
In today's cluttered digital world, individuals are bombarded with emails daily—promotions, discounts, newsletters, and everything in between. The test for New Zealand business isn't sending emails, however—it's getting them opened and responded to. One of the strongest convincing means of getting through to consumers? User-generated content in email.
Let's conversation about how businesses in New Zealand using SAP and Campaign Monitor can harness the power of user-generated content in emails to boost engagement and performance.
Why User-Generated Content Works
A study by Nielsen found that 92% of shoppers trust peer suggestions more than traditional advertising. That's huge.
"People trust people, not brands," as marketing strategist Jay Baer puts it. When your e-mail content incorporates photos, surveys, testimonials, or stories from your actual clients, you're adding authenticity and relatability.
Pro Tip:
Ask clients for permission to utilize their content. A basic mail asking for feedback or a review can turn into content gold for your next campaign.
How SAP Email Integration Helps
SAP offers businesses effective devices for client data management. But where it gets really interesting is when you combine SAP e-mail integration with instruments like Campaign Monitor.
By leveraging SAP email integration, businesses can pull real-time client data—like recent buys, preferences, or behaviors—and utilize it to segment audiences or personalize emails more effectively.
Let's say a client just bought hiking gear. You'll send a follow-up e-mail inquiring them to share a photo of their hike with a chance to win a discount. You now have two things: better targeting and great user-generated content in emails for your next campaign.
Crafting Email Campaigns That Feel Personal
This is where email campaigns really sparkle when supported by smart methodology.
Instead of sending the same message to your whole list, think in terms of micro-moments. What is the client doing, needing, or thinking right now?
Incorporate genuine user reviews or snapshots from Instagram, and include a personal touch:
“Here's how fellow Kiwis are utilizing our items in real life.”
Pro Tip:
Keep it light and conversational. The more your email reads like it's coming from a friend, the higher the chances it gets read and clicked.
Automation with Campaign Monitor
Here's where Campaign Monitor automation comes into play. Imagine automating the whole process of sending follow-up emails based on client activities, like purchases or sign-ups.
With Campaign Monitor automation, you can
Automatically request feedback after buy
Welcome clients to share their stories
Feature that content in upcoming e-mail campaigns
This not only spares time but guarantees that your communication remains timely and relevant.
Building Smarter Drip Campaigns
Email drip campaigns are pre-scheduled series of emails that sustain your audience over time. Rather than sending one huge sales pitch, you gradually build trust.
Let's say you're selling skincare items. A drip campaign might see like this:
Day 1: Welcome email with brand story
Day 3: Tips for healthier skin
Day 5: Testimonial from a happy client
Day 7: Ask for feedback or content submission
Day 10: Curated user-generated content in emails showing real results
By combining SAP email integration with mail drip campaigns, you guarantee that each client is receiving content tailored to where they are in the journey.
Real Example: A Local Kiwi Brand Winning With UGC
A New Zealand-based eco-friendly footwear company used user-generated content in emails to great effect. They welcomed clients to post pictures wearing their shoes in unique locations, then featured those pictures in their newsletters. Engagement went up by 40%, and click-through rates multiplied.
Why? Because individuals adore seeing people like them. It's authentic. It's relatable. And it works.
Final Thoughts
Including user-generated content in emails isn't just a nice-to-have—it's a vital move that builds trust and boosts performance. When combined with SAP e-mail integration, Campaign Monitor computerization, and well-structured email drip campaigns, you can transform how you connect with your audience.
Start small. Ask for a photo. Include a quote. Test the impact. Then scale it up.
FAQ
What is user-generated content in emails?
It's content like reviews, photographs, or testimonials made by your clients, shared in your emails to boost authenticity and engagement.
How does SAP email integration help?
SAP email integration links client information to mail devices enabling messages to be timely and personalized depending on what the client is doing.
What is Campaign Monitor automation?
Campaign Monitor automation lets you send emails triggered by client activities, streamlining communication and encouraging interaction.
Can I use client content in mail drip campaigns?
Absolutely. Client content fits perfectly into email drip campaigns by building trust gradually through real experiences.
How do I get user-generated content?
Request it post-purchase or through follow-up emails. Incentives like discounts or features in your newsletter can encourage submissions.