8 Smart Ways Indian Businesses Can Use User-Generated Content in Emails with Zoho and MailerLite

Apr 16, 2025

Modern Indian consumers aren't just looking for ads—they're searching for authenticity. That's where user-generated content in emails comes in. Whether it's a client survey, testimonial, photo, or how-to video, this kind of content includes credibility and increments mail engagement.

Here's how your business can utilize user-generated content in emails successfully with the power of Zoho email integration, MailerLite automation, and smart promoting methodologies.

1. Collect and Curate Content from Real Customers

Start with a basic procedure: ask your clients to share their experiences. This could be through:

Social media posts
Product surveys
Testimonials
Before/after images

Pro Tip:

Use hashtags or run contests to gather content organically.

2. Integrate with CRM for Targeted Personalization

Using Zoho e-mail integration, you can sync client information with your CRM and recognize which clients to feature or target.

How to do it:

Section clients by product or area
Personalize emails using real reviews or regional testimonials

Zoho email integration helps you add a personal touch without manual effort.

3. Automate the UGC Workflow Using MailerLite

Why do it manually when you can automate?

With MailerLite automation, set up e-mail sequences to:

Request client content after a purchase
Include popular UGC in welcome emails or follow-up emails
Send a thank-you e-mail when a client submits content

MailerLite automation allows you to build relationships, add value to your brand, while boosting brand value.

4. Use Mail Verification Tools Before Sending

Before you roll out your UGC campaigns, make sure your e-mail list is clean.

Here's why you should use Email Verification tools:

Avoid bounce rates
Improve deliverability
Keep up sender reputation

Pro Tip:

Validate your email list frequently using trusted Email Verification tools for best results.

5. Design Emails That Feature UGC as the Highlight

Make UGC the focal point of your email rather than merely a footnote.

Try these formats:

"What Our Customers Say" sections
Gallery of client photos
Testimonials on video
Reviews of the best products

Your emails feel more intimate and less promotional as a result.

6. Use CRM and Email Marketing to Segment Wisely

By combining CRM and email marketing, you can ensure the correct individuals get the correct content.

For example:

Send regional UGC to clients in the same area
Share reviews of products a user has previously browsed
Recommend items based on peer feedback

CRM and email marketing work best when data is smartly applied.

7. Localize Content for Indian Audiences

India is multicultural—accept that. Inject local flavor into your emails:

Utilize UGC from cities or states.
Subtitle or translate UGC videos in local languages
Emphasize endorsements by known local influencers

Pro Tip:

Local stories build faster trust in tier 2 and tier 3 cities.

8. Measure, Test, and Improve

The only way to know what UGC works is to test:

A/B test emails using different content types (text vs. video vs. image)
Track open, click, and conversion rates
Adjust future emails based on engagement

Keep refining your procedure and listen to what your audience responds to.

Final Thoughts

Using user-generated content in email is not merely a marketing trend—it's a trust driver. When combined with intelligent tools like Zoho email integration and MailerLite automation, it turns into a growth driver for Indian businesses.

And with regular use of Mail Verification tools and a solid CRM and email marketing foundation, your brand will not just reach more people—it will connect with them.

Start today. Feature a review, a happy client photo, or a simple testimonial. That one piece of content may speak louder than your entire item catalog.