User-Generated Content in Emails Strategies for Singapore Businesses Using Freshworks and HubSpot

Apr 16, 2025

In the ever-evolving digital scene, Singapore businesses are constantly looking for ways to personalize their communication with clients. One often underutilized but powerful strategy is incorporating user-generated content in emails. Done right, it builds trust, enhances engagement, and includes authenticity to your brand voice.

But how can businesses effectively use this strategy within platforms like Freshworks and HubSpot? Let's explore.

Why User-Generated Content in Emails Matters

People trust people. According to Nielsen, 92% of consumers trust earned media—like suggestions from companions or client reviews—over all forms of advertising.

That's the power of user-generated content in emails. It's social proof directly embedded into your outreach. When your client sees someone like them using your item, it naturally encourages them to act.

“People influence people. Nothing influences people more than a recommendation from a trusted friend.” – Mark Zuckerberg

In transactional and marketing emails alike, including real voices from your community not only boosts credibility but also improves conversion rates.

Real-Life Example: A Singapore E-Commerce Brand

Let's take a local example. A small fashion startup in Singapore integrated client testimonials and Instagram-tagged photos into their email campaigns utilizing HubSpot automation. The results? Their open rates increased by 23% and click-through rates nearly multiplied. Clients resonated with seeing real people wearing their clothes.

How to Incorporate User-Generated Content in Emails Using Freshworks

Freshworks email integration permits businesses to connect with clients through beautifully designed, computerized campaigns. But beyond design, integrating user-generated content in emails can be seamless with the proper workflow.

Here's a basic strategy:

Collect content: Utilize feedback forms, surveys, or social hashtags.
Curate selectively: Choose the most relevant, clear, and high-quality content.
Embed smartly: Utilize dynamic blocks in Freshmarketer (part of Freshworks) to include content like testimonials, photographs, or surveys.
Personalize: Make sure each mail feels tailored by referencing past purchases or browsing behavior.

Pro Tip:

Always ask for consent before utilizing client content, and tag them if appropriate. It fosters goodwill and increments shareability.

Making It Work with HubSpot Automation

HubSpot automation excels at turning segmented lists into intelligent sequences. To bring in user-generated content in emails here, start with the same content-gathering process.

Then, automate it:

Trigger workflows that pull in reviews or testimonials based on item category or client type.

Utilize smart content blocks to show different user-generated items based on mail behavior or past interactions.

Schedule email campaigns that highlight weekly "client spotlights" or "top reviews."

Test, Learn, Optimize: The Role of Email A/B Testing

Utilizing email A/B testing is perfect way to learn what sort of user-generated content in emails resonates most with your audience. Perhaps it's reviews with lots of photos. Perhaps it's testimonial one-liners. Perhaps it's uploaded user videos.

Test the following variables:

Subject lines referencing the content (e.g., “What Singapore says about us!”)
Image vs. text reviews
Placement of client content (top of email vs. middle or footer)

Tools in both Freshworks email integration and HubSpot automation offer robust A/B testing capabilities. Utilize them not just to test open rates, but to go deeper—measure click-throughs and conversions too.

Final Thoughts

Incorporating user-generated content in emails is more than just a trend—it's a trust-building procedure with tangible results. For Singapore businesses looking to deepen client connections, tools like Freshworks email integration, HubSpot automation, and vital email campaigns offer all the flexibility needed to scale this strategy effectively.

Pro Tip:

Start small. One strong survey in one transactional mail can make a bigger difference than you think.

So, whether you're operating an expanding startup or expanding a mature brand in Singapore, it's time to leverage your happy clients—on behalf of you and your audience.

FAQ

What is user-generated content in emails?

User-generated content in emails refers to client reviews, testimonials, or social media posts shared within email campaigns to add authenticity and trust.